Business Necessity 101 Step #4 Customer Services

Unless your company has a stranglehold on your industry or was a first-mover, everyone agrees that in order to have a truly successful business, you need to have more than just a great product or service. Good customer service is the better half of a real successful business.

When we talk about a successful businesses in this post, we don't mean just in terms of revenue, nor just traditional customer service, but successful in the sense of operating in the territory of positive sentiment -- so much that the mention of your brand triggers good feelings from a customer. Yes, when customer service evolves into customer experience.